The soothing calm of blue. The fiery passion of red. It’s long been known that certain colors elicit an emotional response when viewed. And as much as color is a fundamental aspect of art, it is also well studied in the scientific community.
Want to learn more about colors and their psychological effects? Our friends at Invaluable.com have published a great guide.
“Since mankind began using pigments, the effects of color on our psychological state have been closely examined. Color theory—a term used to describe the collection of rules and guidelines regarding the use of color in art and design—was first referenced by Italian humanist, author, and artist Leon Battista Alberti in 1435. In the late 15th century, artist Leonardo da Vinci suggested an alternative hierarchy of color, but it wasn’t until the 18th century that a detailed understanding of modern color theory emerged from mathematician Isaac Newton’s conceptualization of the color wheel, which was detailed in his book Opticks in 1704.”